Ford Motor Company has been honored with the American Iron and Steel Institute (AISI) Automotive Excellence Award in recognition of its pioneering innovation in high strength steel (AHSS).
The award was presented to the company by John Cutteral, Vice President of the AISI Automotive Program, during the recently held 19th th Annual Great Designs in Steel (GDIS) Virtual Symposium in Southfield, Michigan.
The all-new 2020 Ford Escape and Kuga are constructed from high-strength and ultra-high-strength steel and offer an optimal strength-to-weight ratio. Optimized engineering sections and connections make it a lighter vehicle meeting higher customer standards.
John Cutteral noted that the Automotive Excellence Award winners use advanced high-strength steels in their applications to deliver maximum value to consumers while also improving vehicle performance and environmental friendliness. He added that Ford’s innovation is a great testament to the capabilities of these next-generation steels.
The AISI Automotive Excellence Award is presented annually at GDIS. The winners of the competition are selected from among the speakers at the last year’s GDIS workshop. Candidates are assessed in several categories, including: problems and benefits related to cost, weight reduction, and performance; overall contribution to the development of steel; and introduction into production.